As anticipation builds around a major global cricket event, there’s a crisp vibe in the air, and everyone is waiting for it. Its signs could be seen everywhere.
We can sense how something exciting is coming, and amidst it all, one thing is crystal clear: #SabDaikheingay.
The ICC Men’s T20 World Cup 2026 is one of the biggest cricket tournaments in the world, and it’s right around the corner.
Fans everywhere are preparing to support their favorite teams as each team is all set to step on the field to earn their big title.
Similarly, for Pakistan, the World Cup is always a special event, filled with excitement, passion, and a sense of national pride.
After all, cricket isn’t just a sport here, it’s a way of life. And Pakistan’s fastest-growing over-the-top (OTT) streaming platform, myco, confidently claims that #SabDekhenge.
In its new ad, Sab Daikheingay (Everyone Will Watch), myco features popular comedians Tabish Hashmi, Abbas Raza Bukhari, Ali Abdullah Durrani, and Salman Saif in a funny and meaningful way.
The 90-second video not only talks about the World Cup, but also calls on all Pakistanis to support their team with pride.
Stories Told in a Comic Style
What makes this campaign stand out is its format. The videos are short, comic-style episodes that bring everyday moments to life.
The characters, situations, and reactions feel relatable to the fan base across nations, as it’s exactly like conversations you’ve had with your friends or scenes you’ve witnessed yourself around this topic.
A Funny Start: What’s the Urgency?
The ad begins with high stress and urgency, and immediately grabs the attention. The main character, Tabish Hashmi, rushes in, shouting in panic,
It’s here, it’s here! Two overs are left… hurry up! (aa gaya aa gaya do over reh gaye… jaldi karo).
But just as quickly, the mood changes when Ali Abdullah Durrani, playing the cameraman, says calmly,
It doesn’t look like it (aise lag to eh rha).
This sudden shift in tone sets the stage for the rest of the ad.
The Journey into the Heart of the Campaign Begins
Now, Tabish Hashmi attempts to engage with the public, only to meet total disinterest and even frustration.
This section humorously highlights the “giving up” attitude many Pakistani fans might feel after past disappointments.
Interaction 1: When the characters ask, “Bhai sahab, aap match nahi dekh rahe?” (Brother, aren’t you watching the match?), a man responds with frustration: “Kya hi hai bhai dekhne ko” (What is there to see, brother?).
His response reflects the disappointment some fans feel after a few tough years.
Interaction 2
Ab aur nahi dekha jata (Can’t watch anymore).
Interaction 3:
Dekhne ko hai hi kya? (What’s there to see?) One of them says.
Interaction 4:
Haaye paaji un match ki fayda (Oh brother, what is the benefit of that match?)
This part of the ad is funny, but also very real. The comedians joke about not watching the World Cup, as many Pakistani fans have felt let down by the team in the past.
Therefore, asking the bitter question,
What’s the point of that match? This shows how some fans feel disappointed after previous losses.
The Change: Time to Support the Team
But then, the ad takes a sudden turn. The message changes from being negative to being positive.
The comedian Tabish Hashmi says,
Losing, laughing, and crying are forbidden! They urge everyone to start watching on myco.
This is a big change from the earlier jokes and shows how important it is to support the team.
The heart of the message is this:
When fans watch with their heart, our boys will play freely (Jab fans dil se dekhenge to apne boys bhi khul ke khelenge).
This means that when the fans believe in their team, the players will feel more confident and play better.
Ad is a Mix of Fun and Patriotism
The ad is a mix of humor and love for the country. While the comedians make us laugh, they also remind us how important it is to support Pakistan’s team.
The ad ends with a comic line:
Put on glasses so the e-challan photo looks good, which keeps things light-hearted while still encouraging fans to show their support.
Time to Watch Together
myco’s Sab Daikheingay campaign is more than just an ad for watching the T20 World Cup.
It’s a fun and powerful reminder for all Pakistanis to come together, forget past disappointments, and support the team.
Watching on Myco means you get a great experience with no ads, in high definition, and with fans from all over the world.
So, don’t miss out, let’s show our love for Pakistan and cheer for the team like never before!
◈ Psst… don’t stop here! Myco’s blogs are full of behind-the-scenes stories, so step into its dimension, will ya? ◈
Good app