Myco Pakistan has announced a strategic partnership with Walee Technologies to serve as the exclusive TV Sales and Monetization Partner for HBL Pakistan Super League (PSL) 11, marking a significant step toward expanding the commercial reach of Pakistan’s premier cricket tournament.
The founder of myco, Umair Masoom Usmani, expressed upon this partnership by commenting:
“Thrilled to announce that myco.io has become the exclusive TV Sales and Monetization partners to WALEE, who are HBL PSL’s Broadcast and Live Streaming Rights Holders for the next four years (2026-2029).”
“The Live Broadcast will be done on our primary TV platform, “Geo Super”, along with PTV Sports and Ten Sports, who are coming in as distribution partners”
“We are humbled, honored, and looking forward to support Walee Technologies and Pakistan Cricket Board in making Pakistan’s homegrown cricket league the number one league in the World.”
Overall, this partnership reflects a shared vision of expanding the league’s commercial potential while delivering greater value to stakeholders across the sports media landscape.
