Karachi, Pakistan – Myco, the leading watch-and-earn digital entertainment platform, today announced a strategic partnership with Emirates Draw, a global gaming platform delivering innovative games and opportunities to win life-changing prizes. This initiative represents a significant step in offering more rewarding, interactive experiences for Myco users.
Myco subscribers can now access an exclusive Emirates Draw offer: buy one EASY6 ticket and get one FREE using code MYEASY, for a chance to win PKR 113 Crore. Valid until 8 March.
The partnership is designed to bring bigger wins, greater excitement, and tangible value to Myco’s growing user base, starting with a strong focus on Pakistan, one of Myco’s fastest growing and most engaged markets. Through this collaboration, Myco users will gain access to exclusive campaigns, rewards, and opportunities tied directly to how they watch, engage, and participate on the platform.
The announcement comes ahead of the upcoming ICC events, where Myco holds exclusive rights, making this partnership especially timely. Fans can expect immersive cricket-led experiences that go beyond traditional viewing, combining premium content, engagement, and real rewards in one place.
Somair Rizvi, Co-Founder & CEO of Myco said, “This partnership is about redefining what fans get back for their time and attention.”
“Pakistan is one of our most important markets, and cricket sits at the heart of that passion. By partnering with Emirates Draw and launching this collaboration around our exclusive ICC coverage, we’re creating meaningful, rewarding experiences that truly put the user first.”
The collaboration aligns with Myco’s broader mission to turn viewers into active participants, where entertainment is not just consumed, but experienced, with real benefits attached.
Paul Chader, Head of Commercial at Emirates Draw added, “Partnering with Myco brings shared benefits, combining innovation, engagement, and new ways for users to be rewarded. Together, we are delivering seamless experiences where entertainment, life-changing prizes, and gaming come together.”
As Myco prepares for the upcoming ICC tournaments, users can expect announcements around special activations, campaigns, offers and surprises designed to elevate how cricket is enjoyed, especially for fans across Pakistan.
