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Islamabad United x Binance

Through the renewed partnership of Islamabad United x Binance, the momentum of digital currencies continues for the sport of cricket in Pakistan. This means that sports streaming will continue to advance with the use of apps, streaming services, or online platforms to function in comparatively better and improved ways.

United x Binance image representing a deal signed

What This Partnership Is About

After the successful period of partnership during PSL Season 10th, Islamabad United x Binance returns as Islamabad United’s Official Crypto Exchange Partner for the upcoming PSL Season 11th. Both platforms are joining forces again to:

  • Bring sports fans closer to the team using blockchain and digital assets.
  • Help cricket fans understand new technologies like blockchain
  • Create engaging and meaningful digital experiences across Pakistan through campaigns and online activities

Tarik Erk, the Regional Head for MENAT and Senior Executive Officer, Abu Dhabi, commented on this partnership as follows:

“Cricket is deeply woven into Pakistan’s Sports culture, and Islamabad United gives us an incredible platform to engage with millions of passionate fans across the country. Following our No-Objection-Certificate from PVARA, renewing this partnership signals our long-term commitment to Pakistan’s digital asset ecosystem. We’re excited to build on last year’s success and continue making blockchain technology accessible to communities nationwide.”

Islamabad United’s CEO, Ahsan Latif, also reflected his thoughts on the partnership as:

“We are pleased to extend our association with Binance for a second consecutive season as Islamabad United’s Official Crypto Exchange Partner. This ongoing partnership reflects our shared focus on innovation across blockchain and crypto. Together, we aim to deepen fan engagement and increase awareness around emerging digital assets, while continuing to celebrate the passion and energy that define the game of cricket.”

Who Are the Key Partners?

Islamabad United

Islamabad United is a professional T20 cricket team of Islamabad, Pakistan.

Founded in 2015 and participates in the Pakistan Super League (PSL) event, which features top local and international players.

Due to claiming three PSL titles, Islamabad United has earned a loyal fan base and maintained its strong performance record.

Pakistan Super League (PSL)

The Pakistan Super League is a major professional T20 tournament run by the Pakistan Cricket Board (PCB). It started in 2016 and has grown into the most exciting and beloved local tournament in Pakistan.

Binance

Binance is the World’s biggest platform for buying or selling cryptocurrencies (digital money) such as Bitcoin, Ethereum, etc.

On the platform of Binance, users can use extra tools to grow or manage their crypto, including interest accounts, loans, and investment opportunities.

PVARA (Pakistan Virtual Assets Regulatory Authority)

(PVARA) Pakistan Virtual Assets Regulatory Authority is Pakistan’s official authority for virtual assets such as cryptocurrencies, etc. It was established in 2025 to manage the services of digital assets across Pakistan.

How Does This Partnership Affect A cricket fan?

This partnership(Islamabad United x Binance) blends cricket and technology, giving cricket fans new ways to enjoy the game while learning about digital trends like blockchain. It also shows how Pakistan is evolving in its support for the safe and responsible use of digital assets.

◈ The game moves forward, and so do the stories around it. Continue your journey of reading through more of myco blogs. ◈

Zohra Taiyeb

I read to wander, I write to connect. At myco, I blend imagination and insight to give readers the same joy I find in a great story :)

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