The base to every meaningful partnership is the vision they share. That vision, according to myco and Zalmi TV, is to give fans the unforgettable sports moments of their favorite teams with digital ease. As Umair Masoom Usmani, founder of myco, puts it:
“At myco, our vision has always been to bring fans closer to the sports and stories they love to be a part of. Partnering with Peshawar Zalmi TV is a proud moment for us as it unites passion, performance, and powerful storytelling all on one platform. Together, we aim to deliver exclusive, high-quality content that celebrates and recognizes Zalmi’s spirit and connects millions of fans across borders. This partnership marks another step forward in redefining the future of digital sports entertainment.”
Mr. Abbas Layaq, Chief Operating Officer of Peshawar Zalmi, also remarked:
“The vision of Chairman Peshawar Zalmi, Mr. Javed Afridi, has always been about showcasing high-quality and authentic sports content through Zalmi TV as he envisions to raise the production standards of Pakistan’s sports television while supporting the OTT industry since it’s the future.”
On this significant occasion COO of Zalmi TV, Mr. Abbas also added:
“myco’s expertise in the OTT industry is remarkable with a very vast range of TV-categories and we are very excited to join hands to bring world-class sports entertainment to even larger audiences.”
What myco x Zalmi TV partnership Means For Our Userbase:
myco and Zalmi TV partnership aims to revolutionize sports streaming. This collaboration is committed to bring all the action of Zalmi TV to myco’s global audience while also going beyond the Screen to build meaningful social synergy.
The most unique aspect of this partnership is that it isn’t limited to the app. myco will utilize Zalmi TV’s content such as curated highlights, clips, and key moments across myco’s official social media channels under approved social media rights. This “audience crossover” will ensure that the roar of “Yellow Storm” reaches every corner of the digital world.
In this digital era, getting comprehensive community insights and building connections with sports stars is just as important as live streams and scorecards. This partnership brings every sports fan’s dream to one place.
About myco:
myco is a web3 blockchain based OTT platform where both content consumers and content creators are rewarded for their viewership and contribution on the platform. With a massive library of sports, entertainment, and documentaries, myco is helping decentralize the traditional online streaming experience.
About Zalmi TV:
Zalmi TV is the official digital sports infotainment network, specializing in sports news, entertainment, and exclusive athlete-led content. Rooted in cricket culture and inspired by the spirit of Peshawar Zalmi which is one of the most beloved franchises of the Pakistan Super League (PSL). The partnership ensures that Zalmi TV and myco userbase not only watches the games but experiences it with a web 3 twist.
