Inter-university T20 tournament powered by myco, collaborated to broadcast on myco(OTT platform)
The Institute of Business Management (IoBM) announces a strategic collaboration with myco. As part of this partnership, the upcoming IoBM Super League (ISL) 2025, which is an inter-university T20 cricket tournament hosted by IoBM will be exclusively streamed on myco.
As per the MoU (Memorandum of Understanding) policies, IoBM will oversea the entire match production and provide the live feed, which will be streamed exclusively on myco. The role of myco is of the official digital broadcast partner.
Through this initiative, myco is set to magnify the reach of a university-level sports-based event to a bigger audience beyond the university walls. Such partnership also reflects the growing demand for digitally accessible sports content.
The vision of strengthening university cricket with a premium digital broadcast
With this upcoming ISL 2025, a new era of university-level sports in Pakistan is set to begin, unveiling an undiscovered dimension of competitive university sports. IoBM will be retaining full ownership of this tournament’s content while myco will be part of its non-exclusive streaming rights for digital transmission. Moreover, the nature of this partnership is structured on a completely non-commercial basis, meaning that it endorses the mutual efforts of both parties to bring the university-level cricket into visibility on a much larger scale with a better streaming experience.
Key terms of the collaboration
- IoBM has complete authority of all full match-production and will provide the live feed to myco for digital distribution.
- myco owns the non-exclusive right to stream the ISL matches on its OTT platform.
- This partnership also includes targeted publicity across social media platforms through promotional campaigns from both parties.
- The content ownership is owned exclusively by IoBM. This partnership is of noncommercial nature and will last for the duration of entire ISL 2025.
Bringing live T20 action to a new audience
The streaming availability on myco will facilitate the viewers to watch the ISL matches as per their convenience and on the device of their choice while also promoting and strengthening university-level cricket matches by giving them a national stage to showcase their talent.
About IoBM
The Institute of Business Management (IoBM), established in 1995 and ranked among Pakistan’s leading private universities, is renowned for fostering academic excellence and athletics.
For more information on it, click here.
About myco
myco is a leading digital OTT platform with Web 3 technology in its core that offers live-streaming, on-demand content and multiple interactive experiences along with its unique rewarding nature that empowers the viewers. In addition, it is dedicated to delivering premium content to its viewers, while its vision continues to expand through its sports broadcasting portfolio.
___________________________________________________________________________________For further details and inquiries, visit IoBM’s official link by clicking here or contact them through their Email
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